identity logo

official colors

Consistent use of the company's customized colors plays an important role in maintaining credibility and strength throughout the UACS Identity.

The official UACS colors are tan, green, and grey. When possible, the company logos should appear in the UACS tan, green, and grey variations supplied in the UACS Identity Manual. Matching to the colors must be insistent upon accurate color matching according to the specs below. Poorly matched colors will weaken the impact of the company’s identity and effectiveness of the company logo.

official colors

The following color specifications will create an accurate representation of the company’s standard colors in most of the major models and recognized color systems used today.

Spot color for coated paper

  • Tan: Pantone© 118 C
  • Green: Pantone© 348 C
  • Grey: Pantone© 10 C

Four-color process for tan ink

  • This is made up of a CMYK build: 28 percent cyan, 33 percent magenta, 82 percent yellow and 2 percent black. A design check is highly recommended for your publication if changes are made from the templates.

Four-color process for green ink

  • This is made up of a CMYK build: 87 percent cyan, 28 percent magenta, 91 percent yellow and 16 percent black. A design check is highly recommended for your publication if changes are made from the templates.

Four-color process for grey ink

  • This is made up of a CMYK build: 61 percent cyan, 52 percent magenta, 52 percent yellow and 22 percent black. A design check is highly recommended for your publication if changes are made from the templates.

For printing on a standard/generic desktop printer (inkjet or laser), please use the four-color process versions of the logo.

Web and PowerPoint equivalents/hexadecimal numbers

  • Tan: #BB9F4F (RGB = 187, 159, 79)
  • Green: #177A46 (RGB = 23, 122, 70)
  • Grey: #636363 (RGB = 99, 99, 99)

* RGB values are to be used for screen and projection only. Refer to Pantone© & CMYK for printing purposes.